In Argentina, almost one person dies every hour in traffic accidents and 80% of them happen on roads while overtaking other vehicles. In a country where most of the roads are single lane, Samsung though of how they can save lives of thousands of people every year.
And, they came up with this wonderful product using their great technology. Have a look yourself.
It is indeed one of the finest initiatives on how brands can not just change consumer’s lives but save it. Such a beautiful video created by Leo Burnett.
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